Sony's "PlayStation Rewards" Brings Loyalty Program to PS3s

Coming this Saltation, Sony will start gratifying gamers for their activity connected PlayStation consoles. Believe IT or not, "reward" is code for "mythic prizes."

If you're a loyal PlayStation gamer, then we have some good news for you! Sony has announced a newborn loyalty program for its customers, "PlayStation Rewards." The platform will provide players with various awards and bragging rights based on the activities they lock in whilst using their PlayStation consoles. Currently, PlayStation Rewards is being formulated for PS3 consoles, but PSP owners will eventually be able-bodied to take part, too.

Reported to Susan Panico, Senior Director of the PlayStation Network, an online system is the best way to reward customer loyalty, since roughly 80 percent of PS3s are connected to the net. As a result, Panico explained that there's an entire online ecosystem to study.

"I call [the ecosystem] hearts and dollars," Panico said during a recent earphone interview. "It's not about only what [customers] spend, but what do they return to USA. And in a selfsame simple way, we give them rewards to thank them for their involvement."

The program will flatbottomed have a semi-RPG ingredient thereto. On that point bequeath be trey tiers of ranks for PS3 owners to step by step level adequate to. Users wish start on "Select", move equal to "Favoring", and eventually hit "Unreal." There will be a progress meter for users to keep tabs on how their advancement is progressing.

Advancing through the tiers will be based on players' activities. From the sound of it, almost everything volition lucre about amount of experience points. Playing early games for the first time, purchasing content from the PSN, and taking surveys are just a few of the examples Sony mentioned.

The program is separate of a spiritual successor to PlayStation Resistance, Sony's very own digital game magazine. Accordant to Panico, however, PlayStation Rewards will incorporate feedback from consumers a great deal more effectively than its predecessor did.

"Historically, our loyalty has been roughly self-reportable data and a one-manner family relationship," Panico explained. "Joe Consumer would say, 'I have twenty games in these genres,' and we would commit him info around his interests and occasionally operate him in a merchandising survey. It was great for the time, but now that we have a adjunctive device we really wanted to look at how we could create a two-way communication human relationship with our consumers."

Of course, allegiance programs tend to ejaculate with, well, rewards, and Sony doesn't plan to slack in this department. PSN users will receive virtual goods like items for avatars and Home base spaces. At that place are also plans for real world rewards, with potential prizes including going to the Consumer Electronics Show in Vegas on Sony's dime.

The service isn't imputable establish until (tentatively) next April, but PlayStation Plus members are organism invited to participate in the beta program in the precise near succeeding.

https://www.escapistmagazine.com/sonys-playstation-rewards-brings-loyalty-program-to-ps3s/

Source: https://www.escapistmagazine.com/sonys-playstation-rewards-brings-loyalty-program-to-ps3s/

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